Reality and Sanity

June 24, 2007

How Come Northwest Doesn’t Do This?

Filed under: Marketing/Advertising Tricks — Paul @ 2:40 pm

If they held a Victoria’s Secret-style fashion show during a flight like Ícaro Airlines, I just might think about rescinding my self-imposed ban on airports and airplanes: Hotties in the sky.

Jun. 22 – An Ecuadorean airline has come up with a risqué way of attracting customers – they have put models in lingerie in the aisles.

Ícaro airlines is putting underwear fashion parades on several national flights for a two-week special.

All passengers on Ecuador’s most well-travelled route from the capital Quito to the port city of Guayaquil will be treated to a 10-minute sky-high show.



June 22, 2007

What Passes For Great Ads These Days

Filed under: Marketing/Advertising Tricks — Paul @ 5:35 pm

Meet the Mitchum Armpit Orchestra.

What kills me is that somebody spent big money on an ad concept that is so stupid and juvenile it’s funny.

June 4, 2007

Fundraising Follies

Al Franken is short of campaign cash, and is griping about the effort to raise it: Gimme More $$$$.

Oh and “because he’s having so much trouble raising money, he now wants public financing of campaigns! Starting with his, of course.”


July 1, 2006

Mirror, mirror on the wall…

Filed under: General Nonsense, Marketing/Advertising Tricks — Paul @ 12:57 pm

Apparently the magazine Country Weekly had to run a poll to make sure: [Faith] Hill Voted Most Beautiful in Country Music.

Who else in Country (or any other genre with her level of success) has been offered a contract with Victoria’s Secret?

June 30, 2006

Legislating The Market

The French have many problems with their growing Muslim population, high unemployent and general lack of a spine; but they find enough backbone to brazenly pass a law aimed at one–that’s right, one–successful business to force marketing changes: French Lawmakers Pass ‘iTunes Law’.

PARIS (AP) – French lawmakers gave final approval Friday to government-backed legislation that could force Apple Computer Inc. (AAPL) to make its iPod music player and iTunes online store compatible with rivals’ offerings.

Both the Senate and the National Assembly, France’s lower house, voted in favor of the copyright bill, which some analysts said could cause Apple to close iTunes France and pull its market-leading player from the country’s shelves.

Yes, Apple should exercise the Wal-Mart option and yank the product altogether.

You would think that the French political class have some more pressing issues to worry about.

May 28, 2006

Rounding Up Them Prices

Filed under: Marketing/Advertising Tricks — Paul @ 8:29 am

Betsy says "Don't Trust that Nine-Tenths of a Cent at Your Gas Station." 

As we all guessed, when you buy a gallon of gas, you're not paying in fractions of a penny. They're actually rounding up. And there is no good reason to advertise their prices that way except to fool people into thinking that gas is actually a penny less than it really is.

This is one of the oldest techniques in the marketing playbook; that why many retail prices are set at levels such as $5.99, $49.99 or $399.99…to get people to think that prices are lower than they actually are.

Why would gas be any different? 

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