Reality and Sanity

June 25, 2006

Why Hugh Hewitt is The Comissioner

Up on the MSNBC/Newsweek website: The Right: The Next Big Thing?Smaller headline: Conservative pundit Hugh Hewitt marries the power of talk radio with the reach of the ‘netroots.’ Watch out, Kos.

On July 4, Salem Communications, one of the country’s largest radio-station owners, will relaunch an old Web war horse called Townhall.com as a hub for its stable of stars (including Bill Bennett, Michael Medved and Hewitt himself). The hope? That “Web 2.0” wherewithal can transform what was once an op-ed clearinghouse into a single nerve center serving the separate conservative communities of talk radio and the Internet. To Hewitt, a valuable White House ally, the math is simple: add 6 million Salem fans to Townhall’s 1.4 million unique monthly visitors and you’ve got an audience six or seven times the size of liberal site Daily Kos, the Web’s biggest political blog. “We will overwhelm them,” he says…

…Should Dems be alarmed? “Absolutely,” says Hewitt. “Unless they don’t mind political exile.” Not everyone is so sure. “Kos can’t be duplicated,” says Salon.com blogwatcher Peter Daou.

Why would we want to duplicate the antics of the Krazy Kos Kidz? As Hugh says,

It’s not about getting people angry, it’s about being effective.

And we haven’t even started yet.

(Hat tip: Scott Johnson at Powerline)

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