Because of slow sales, they've now taken to begging their fans to call up local stations across the country to request airplay. This on the heels of the Time Magazine shilling where Martie Maguire made this statement:
“I’d rather have a small following of really cool people who get it, who will grow with us as we grow and are fans for life, than people that have us in their five-disc changer with Reba McEntire and Toby Keith,” Maguire said. “We don’t want those kinds of fans. They limit what you can do.”
Apparently the've abandoned that position.
The FReepers are having a field day, suggesting that people call in and request that the Chicks' music not be played, instead requesting more Toby Keith!